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Web Marketing For Dummies (For Dummies (Computers))
Get the latest tools and trends in web marketing with this new edition of a bestseller
The rapidly changing landscape of web marketing requires those in the field to quickly adopt new technologies as they emerge. This updated edition provides the basics that every web marketer needs to know, including how to create web properties, exploit search engine optimization (SEO), and create effective e-mail campaigns. This new edition offers a broad revision in order for the content to catch up to the latest tools and trends in web marketing.
This fun-but-straightforward guide explores trends in search engine, mobile, location-based, and consumer site marketing and examines ways to maximize success by analyzing results, avoiding legal issues, and keeping everything fresh and exciting.
- Reflects current marketing trends
- Explores social media and mobile marketing and offers insight into creating an effective landing page and retaining customers
- Guides you through creating a marketing plan, adjusting already-existing marketing materials for the web, and building an online presence
- Details ways to maximize the potential of SEO, e-mail campaigns, online advertising, blogging, e-commerce tools, and more
- Provides valuable advice for avoiding common mistakes and ways to liven up web marketing plans
Web Marketing For Dummies, 3rd Edition has expanded its coverage so you can expand your web marketing reach.
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Excellent Overview of Internet Marketing,
Jan Zimmerman’s Web Marketing For Dummies gives you an excellent overview or summary of internet marketing tactics and strategies. She clearly helps you determine the purpose of your website and how to drive traffic to your website or landing page. She covers many topics from search engine optimization to blogging.
This book helps anyone who is starting online marketing and it provides an excellent checklist for experienced webmarketers. In fact, her Web Marketing Methods Checklist in chapter 2 is worth the purchase price of the book alone.
When you want to “drill deeper” on any particular online marketing strategy, you will then have to explore other online marketing resources and information. For example, Peter Kent’s Pay Per Click Search Engine Marketing For Dummies provides thorough information about pay per click advertising, including Google Adwords.
In short, I highly recommend Web Marketing for Dummies for both new and experienced internet marketers.
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|A must have if you own a web site,
As a small tackle shop owner, and not a marketing Guru, I found this (as well as many of the Dummies books) to be worth every penny a hundred times over.
Because of this book, our web site and plan got an overhaul that WORKED. Straight forward advice, links and dos and don’t about getting your website out there, useable, web friendly, and real world ideas on how to bring qualified traffic to your site.
I would suggest this before you dump money into adwords, or any other strategy you find online at random.
We found connections inside to usability studies, digital customer service tips, real working costs of aquiring new customers, guerrilla marketing techniques.
Simply put, if you have a website, or are getting one, you need this book. I will be buying an updated copy with every new release to keep on the cutting edge of what REALLY works in the digital world.
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|Great intro material, but lacks depth,
This books is a good primer on Web Marketing, but it does not go into detail(as is the case with most Dummies books). I already knew most of the material in this book.
If you are new to web marketing, this is probably a good book to get you started. If are not a novice, you will probably not learn anything new.
All of the material in this book can be found on the web for free, but it is nice to have a bunch of nice introductory marketing information in a book.
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